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Deciphering Gen Z: Why brands need to transform their marketing

Deciphering Gen Z: Why brands need to transform their marketing

Young people react differently to marketing than previous generations and businesses need to understand how to be effective in reaching out to them with their message. Key quote: “This generation is markedly different from its predecessors, and to engage them, your brand needs to understand this. What worked with millennials will not cut it. It’sRead more about Deciphering Gen Z: Why brands need to transform their marketing[…]