A quick profile of Generation Z that has implications for the way we market our products to them.
Key quote: “As digital natives, the children of Gen Z were born directly into a technology-dependent lifestyle. Unlike millennials, they do not know a reality where smartphones, touchscreens and WiFi don’t exist. As a result, they have developed their own set of characteristics, mannerisms and trends. It is crucial for marketers and business alike to truly understand this generation before having any sort of meaningful impact or connection with them.”
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