Marketing to Generation Z is different because the world they have grown up in is different. Understanding their behaviour and how they view the world gives us clues on how best to market to them.
Key quote: “Generation Z represents a significant new market for brands, and many analysts consider this generation to be even more important in shaping the future success of businesses than millennials. To be successful, marketing leads must learn to embrace new media, new technologies and innovation. They should also consider implementing UGC and influencer strategies to begin meaningful conversations with members of the youngest generation.”
Download our free ebook “Y? Understanding the New Generation in the Workplace”