The changes in Generation Y which we talk about on this site not only have implications for employment. They also affect the way we market to them. This article looks at nine strategies for marketing based on this generation’s uniqueness.
Key quote: The technological revolution has created countless options for marketing and selling, providing the means to reach more people in more ways at a lower cost than ever before. On the other hand, all of the benefits of technology are also available to Generation Y consumers. They compare prices, features, reviews and reputations with the click of a mouse button or the tap of a smartphone app. These tools have given them a great deal of knowledge and power as customers. In fact, technology has made buying easier for Gen Y, but has made it harder to sell to them. They can choose from among multiple options for buying the same product. You must give them a reason to buy from you: You are selling yourself as much as you are selling your product.
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