NEWS ARTICLES & BLOG POSTS

Seven Frequently Asked Questions From Those Who Manage Generation X and Generation Y

Seven Frequently Asked Questions From Those Who Manage Generation X and Generation Y

The author of this blog shares the most FAQ’s from the seminars they hold on managing Generations X and Y. Key quote: “How do we adjust our organizational culture to Gen Y? You don’t. Your organizational culture is created by core values and behaviors. You don’t change your values for a group of people. Instead, focusRead more about Seven Frequently Asked Questions From Those Who Manage Generation X and Generation Y[…]

4 Critical Things About Millennials (Gen Y) In The Workplace

4 Critical Things About Millennials (Gen Y) In The Workplace

Turnover is expensive and so the better companies are at underst6anding Generation Y and creating string ties between them and Baby-boomers, the better it is for business. Key quote: “If you own, manage or operate a company and you work with young employees, the data suggests that mentoring, creating a clear purpose for your operationRead more about 4 Critical Things About Millennials (Gen Y) In The Workplace[…]

Anxiety: The Epidemic Sweeping Through Generation Y

Anxiety: The Epidemic Sweeping Through Generation Y

Young people today have more choices than previous generations and the result seems to be an increase in anxiety levels. Key quote: “So, what’s going on? The rise of technology, overly-protective parenting and “exam-factory” schooling are among the reasons psychologists suggest for our generational angst. Another, brought up on multiple occasions by my peers andRead more about Anxiety: The Epidemic Sweeping Through Generation Y[…]

Consumer tribes – how Gen Y, X, baby boomers shop and respond to brand marketing

Consumer tribes – how Gen Y, X, baby boomers shop and respond to brand marketing

A look at how Gen Y responds to marketing helps us to see how marketing needs to change to keep pace with generational changes. Key quote: “According to his research, Gen Y consumers, in their 20s and early 30s, do not feel a sense of loyalty to brands and are happy to mix luxe piecesRead more about Consumer tribes – how Gen Y, X, baby boomers shop and respond to brand marketing[…]

Hey Gen Y’er, want a promotion? Communicate like an old guy

Hey Gen Y’er, want a promotion? Communicate like an old guy

Many of these articles talk about how baby boomers need to handle Gen Y employees. This article gives tips to the Gen Y employee, helping them to more successfully work within the corporate world of baby boomers. Key quote: “Call them, don’t text them. My age group grew up professionally using the phone and then, laterRead more about Hey Gen Y’er, want a promotion? Communicate like an old guy[…]

9 ways to sell to Gen Y

9 ways to sell to Gen Y

  The changes in Generation Y which we talk about on this site not only have implications for employment. They also affect the way we market to them. This article looks at nine strategies for marketing based on this generation’s uniqueness. Key quote:  The technological revolution has created countless options for marketing and selling, providingRead more about 9 ways to sell to Gen Y[…]