Deciphering Gen Z: Why brands need to transform their marketing

Young people react differently to marketing than previous generations and businesses need to understand how to be effective in reaching out to them with their message.

Key quote:This generation is markedly different from its predecessors, and to engage them, your brand needs to understand this. What worked with millennials will not cut it. It’s still early days in the arena of fully understanding Gen Z, but they are going to own the next 15 years with unprecedented population and spending power – so you’re going to want to know about them if you want them to know about you.”

Read the full article here.


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