NEWS ARTICLES & BLOG POSTS

What You Need To Know To Market To Millennials

What You Need To Know To Market To Millennials

Millennials have grown up with mobile technology which has had a profound impact upon the way in which they respond to marketing. Key quote: “By capitalizing on the presence of websites such as Pinterest and integrating your marketing strategy accordingly, you can encourage millennials to have fun and become involved with an engaging and inspiringRead more about What You Need To Know To Market To Millennials[…]

Deciphering Gen Z: Why brands need to transform their marketing

Deciphering Gen Z: Why brands need to transform their marketing

Young people react differently to marketing than previous generations and businesses need to understand how to be effective in reaching out to them with their message. Key quote: “This generation is markedly different from its predecessors, and to engage them, your brand needs to understand this. What worked with millennials will not cut it. It’sRead more about Deciphering Gen Z: Why brands need to transform their marketing[…]

12 Things That Are in Your Control and Require No Talent

12 Things That Are in Your Control and Require No Talent

What are those things that make young employees stand out, improving their chances of getting ahead at work? Here are 12 practical things you can do. Key quote: “After graduation, very few employers are asking about a job candidate’s IQ, [or examination results]. More and more, these employers are asking for soft skills (employability skills)Read more about 12 Things That Are in Your Control and Require No Talent[…]

How a corporate mission can drive young workers away

How a corporate mission can drive young workers away

What does your business stand for and more importantly, does it live up to its mission? Increasingly these are important questions for prospective young customers and employees. Key quote: “Any firm with the temerity to lie to millennials, whether directly or indirectly, runs the risk of falling foul of its customer base and compromising itsRead more about How a corporate mission can drive young workers away[…]

How snowflake millennials are infuriating senior colleagues

How snowflake millennials are infuriating senior colleagues

Etiquette expert William Hanson discusses millennial behaviour. Key quote: “The millennial generation are not to blame for their entitled and self-aggrandising behaviour – that’s the fault of their parents and upbringing. What the millennials can do, however, is to adapt their behaviour and modify their instincts to get on and progress in the workplace.” ReadRead more about How snowflake millennials are infuriating senior colleagues[…]

Millennials seek work-life balance in long-term careers

Millennials seek work-life balance in long-term careers

Key quote: “To understand, motivate, and manage this generation, employers and managers needed to understand the millennial individual’s underlying motivators, passions, and values..” Read the full article here.   Download our free ebook “Y? Understanding the New Generation in the Workplace”

Seven Frequently Asked Questions From Those Who Manage Generation X and Generation Y

Seven Frequently Asked Questions From Those Who Manage Generation X and Generation Y

The author of this blog shares the most FAQ’s from the seminars they hold on managing Generations X and Y. Key quote: “How do we adjust our organizational culture to Gen Y? You don’t. Your organizational culture is created by core values and behaviors. You don’t change your values for a group of people. Instead, focusRead more about Seven Frequently Asked Questions From Those Who Manage Generation X and Generation Y[…]