A look at Australia’s Generation Y by an insider. Has technology really turned them into useless idiots? Key quote: “Every generation looks at the next one and sees the vapid, self-involved twits they themselves once were, and is seized by terror at the thought of these people one day running the joint. Either they’ll still beRead more about In defence of Australia’s Gen Y[…]
Another take on research by oDesk and Millennial Branding, with comments by Gen Y employees. Key quote: “The Milliennials and the Future of Work survey found Generation Y see themselves as entrepreneurs, regardless of whether they run a business. Nine out of 10 respondents said an entrepreneur was about having an opportunity-seeking mindset, not necessarily aboutRead more about Gen Y: Entitled or Talented?[…]
Generation Y employees come into the workplace with perspectives we can all learn from. This article looks at three of them. Key quote: “This generation is heralded for many things – some good and some not. Of course both are value judgments. But there are kernels of truth hidden in those judgments. And if weRead more about 3 Leadership Lessons We Can Learn from Gen Y[…]
This article not only makes the observation above but explores the reason for it. Key quote: “It’s partially because advertising shows all the bright, shiny things that you can get with money but doesn’t show the work that is necessary to earn the money to pay for those things.” Read more here.
The article brings together a range of widely held views of Generation Y, posing the question as to whether or not they, despite many positive attributes, will become a “lost generation” in the workforce due to the economic situation and attributes that are not so positive. Key quote: “Gen Y has a significantly different attitudeRead more about Is Gen Y Becoming the New “Lost Generation?”[…]
A survey perhaps surprisingly shows that Generation Y are more intent on planning their financial future than the Boomer generation. It acknowledges that this finding is contrary to what most financial advisors observe, although the quote below has interesting implications for advising or marketing a product to Generation Y. Key quote: “We have had successRead more about Gen Y More Disciplined About Planning Than Boomers[…]
In one sense the media is not something new just to Generation Y. When I was their age I had TV, radio, and music to watch and listen to along with magazines and books to read. Today they have that and more. The first difference is portability. I recall as a teenager getting myRead more about The Media and Generation Y[…]
I laughed to myself when I overheard that quote on a “Home and Away” episode my Generation Y daughter was watching. She even smiled herself! We laugh because we recognise the element of truth to the statement, but rather than laugh in derision my laugh also contained a note of recognition of the ironyRead more about “Generation, (Y) Why Should I Do Anything at All?”[…]