NEWS ARTICLES & BLOG POSTS

What You Need To Know To Market To Millennials

What You Need To Know To Market To Millennials

Millennials have grown up with mobile technology which has had a profound impact upon the way in which they respond to marketing. Key quote: “By capitalizing on the presence of websites such as Pinterest and integrating your marketing strategy accordingly, you can encourage millennials to have fun and become involved with an engaging and inspiringRead more about What You Need To Know To Market To Millennials[…]

Deciphering Gen Z: Why brands need to transform their marketing

Deciphering Gen Z: Why brands need to transform their marketing

Young people react differently to marketing than previous generations and businesses need to understand how to be effective in reaching out to them with their message. Key quote: “This generation is markedly different from its predecessors, and to engage them, your brand needs to understand this. What worked with millennials will not cut it. It’sRead more about Deciphering Gen Z: Why brands need to transform their marketing[…]

How a corporate mission can drive young workers away

How a corporate mission can drive young workers away

What does your business stand for and more importantly, does it live up to its mission? Increasingly these are important questions for prospective young customers and employees. Key quote: “Any firm with the temerity to lie to millennials, whether directly or indirectly, runs the risk of falling foul of its customer base and compromising itsRead more about How a corporate mission can drive young workers away[…]

Consumer tribes – how Gen Y, X, baby boomers shop and respond to brand marketing

Consumer tribes – how Gen Y, X, baby boomers shop and respond to brand marketing

A look at how Gen Y responds to marketing helps us to see how marketing needs to change to keep pace with generational changes. Key quote: “According to his research, Gen Y consumers, in their 20s and early 30s, do not feel a sense of loyalty to brands and are happy to mix luxe piecesRead more about Consumer tribes – how Gen Y, X, baby boomers shop and respond to brand marketing[…]

9 ways to sell to Gen Y

9 ways to sell to Gen Y

  The changes in Generation Y which we talk about on this site not only have implications for employment. They also affect the way we market to them. This article looks at nine strategies for marketing based on this generation’s uniqueness. Key quote:  The technological revolution has created countless options for marketing and selling, providingRead more about 9 ways to sell to Gen Y[…]

What marketers can learn from Generation Y

What marketers can learn from Generation Y

  While describing the situation in the US, this article nevertheless contains some good insights regarding generation Y and the mutual benefits of work experience. Key quote: “The right kind of experience gives young people a chance to apply what they’ve learnt to real world situations: developing their confidence, adding new skills to their portfolio andRead more about What marketers can learn from Generation Y[…]