NEWS ARTICLES & BLOG POSTS

Generation Y giving the news media a major makeover

Generation Y giving the news media a major makeover

Generation Y is approaching the media in a different way to previous generations, and the media, like any successful business, is having to change to suit its “customers”. Key quote: “Journalists from previous generations often lament the passing of their era (ok, it’s mine too) and what they perceive as a dumbing down of the media.Read more about Generation Y giving the news media a major makeover[…]

Making the Sale

Making the Sale

  I’m in the process of selling my house and buying another and along the way am meeting with real estate agents keen to market my property and sell me one on their books. It’s an interesting experience which has led me to further reflect on Generation Y and marketing. When they ask what IRead more about Making the Sale[…]