Consumer tribes – how Gen Y, X, baby boomers shop and respond to brand marketing

A look at how Gen Y responds to marketing helps us to see how marketing needs to change to keep pace with generational changes.

Key quote: “According to his research, Gen Y consumers, in their 20s and early 30s, do not feel a sense of loyalty to brands and are happy to mix luxe pieces with bargain bin finds. Digitally fluent, they want and expect brands to engage with them online.”

Read the full article here.


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