What does your business stand for and more importantly, does it live up to its mission? Increasingly these are important questions for prospective young customers and employees.
Key quote: “Any firm with the temerity to lie to millennials, whether directly or indirectly, runs the risk of falling foul of its customer base and compromising its corporate image. Bending the truth, or not putting your money where your mouth is, is just a bad idea.”
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