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 ebookY? Understanding the New Generation in the Workplace

In order to understand young people and to manage and market to them effectively, we need to understand their world — the world they have grown up in. Our ebook “Y? Understanding the New Generation in the Workplace” looks at seven key cultural factors that have made this generation unique. As you reflect on them you will begin to understand what you as a manager need to do in order the capitalise on their strengths and overcome some of the “blind spots” they inevitably have when they enter the world of employment. You will also begin to gain insights on how best to market and sell to them, thus future proofing your business.

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