A look at the characteristics of Generation Y in the workplace and the reasons for them. Rather than expecting Generation Y to change, the columnist argues for a change in the employer’s approach before predicting Generation Y will be the successful and responsible business leaders of the future.
Key quote: “Inspire them with the right ambitions at work. They are a group prepared to work hard if you can show how the hard work fuels that ambition. Spend time to understand their personal buyer values what they value most in their job and aspire for.”