How To Use Social Proof To Reach Gen Z

Endorsement by peers via social media constitute “social proof” which is a powerfully influencer in what young people choose to spend their money on. Master social proofing if you want to be effective in marketing and selling to young people.

Key quote:To successfully sell to Generation Z, businesses will need to provide compelling examples of social proof, both on site and off, to attract visitors and convert them into loyal customers.”

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