NEWS ARTICLES & BLOG POSTS

What You Need To Know To Market To Millennials

What You Need To Know To Market To Millennials

Millennials have grown up with mobile technology which has had a profound impact upon the way in which they respond to marketing. Key quote: “By capitalizing on the presence of websites such as Pinterest and integrating your marketing strategy accordingly, you can encourage millennials to have fun and become involved with an engaging and inspiringRead more about What You Need To Know To Market To Millennials[…]

Deciphering Gen Z: Why brands need to transform their marketing

Deciphering Gen Z: Why brands need to transform their marketing

Young people react differently to marketing than previous generations and businesses need to understand how to be effective in reaching out to them with their message. Key quote: “This generation is markedly different from its predecessors, and to engage them, your brand needs to understand this. What worked with millennials will not cut it. It’sRead more about Deciphering Gen Z: Why brands need to transform their marketing[…]