The Subtle Differences Between Gen Y and Gen Z

While our focus has been primarily on generation Y there is a new generation coming of age that is the same but different. Understanding them will be a key to effective marketing.

Key quote: “Genera(tional)lly speaking, Gen Z and marketers’ current focus, Gen Y, couldn’t be more different. Beyond these early differentiators, Gen Z will be the first generation of consumers to grow up fully immersed in digital culture. Marketers haven’t seen anything yet.”

Read the full article here.

 

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