While our focus has been primarily on generation Y there is a new generation coming of age that is the same but different. Understanding them will be a key to effective marketing.
Key quote: “Genera(tional)lly speaking, Gen Z and marketers’ current focus, Gen Y, couldn’t be more different. Beyond these early differentiators, Gen Z will be the first generation of consumers to grow up fully immersed in digital culture. Marketers haven’t seen anything yet.”
Download our free ebook “Y? Understanding the New Generation in the Workplace”