This article identifies some of the positive traits of Generation Y as they relate to communication and urges employers to take advantage of their insights and approach.
Key quote: “Take another look at this so-called lazy, go-nowhere, entitled generation. Though they are demanding, they are also sophisticated consumers and optimistic visionaries. Learn to speak their visual language. Invite them in to participate in the making and remaking of your brand. As uncomfortable as it may be, it’s worth it to get this generation deeply involved in your business as quickly as possible.”