What marketers can learn from Generation Y

 
While describing the situation in the US, this article nevertheless contains some good insights regarding generation Y and the mutual benefits of work experience.

Key quote: “The right kind of experience gives young people a chance to apply what they’ve learnt to real world situations: developing their confidence, adding new skills to their portfolio and preparing them for entering the world of work. At the same time, it gives employers the opportunity to tap into the mindset of an increasingly important demographic of spenders.”

Read the full article.
 

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